Accelerated Mobile Pages on Google SERP
Google is investing tremendous resources to promote the adoption of Accelerated Mobile Pages (AMP) on the internet. Although Google's Webmaster Trends Analyst John Mueller has stated that AMP is not presently a ranking signal, he did not rule out it becoming one if the majority of sites implement it.
Once a significant number of news websites moved over to AMP, Google demarcated those results in the News Box. Between Sept. 19-20, 2016, Google added the AMP symbol to organic search results on the SERP.
SEO professionals and webmasters can use AMP Tracker to stay informed on the developing trend of AMP on Google's SERP.