Audience Geo Location Region

Dates

• Select Report Dates from the Report Options calendar tool or select a Custom Date Range in the top right toolbar
  
• Check the Compare to Past box and select a period, if desired.
  
  If "Previous Period" is elected and the report date range is set to a 31-day month (e.g., July), and the previous month has only 30 days (e.g., June), then the report will include the last day of the month prior to that (e.g., May 31). This is the way the Google calculates the dates in their reports.
  
  We also offer a "Calendar Month(s)" option that compares each full calendar month in the report date range to the previous month(s). For example, if you select a report period of April 1 - May 31 (i.e. 61 days), the previous Calendar Months compared will be February 1 - March 31 (59 days), even though the total number of days in the 2 periods are not the same. As opposed to the "Previous Period" setting, resulting in a comparison period of January 30 - March 31 to match the 61 days of April 1 - May 31.
  
  The "Same Time Last Year" setting matches exact dates (e.g., January 1, 2018 - June 30, 2018 compared to January 1, 2017 - June 30, 2017).

Display Settings

• Custom Report Title (optional): enter text to display at top of report as title
• Limit Results: select the number of results to display in tables

• Metric Totals

Select the Google Analytics Key Metric

• Sessions: the period of time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.
• % New Sessions: percentage of first time visits to the site
• New Users: the number of first-time users during the selected date range
• Bounce Rate: the percentage of single entry/exit page visits
• Pages/Session: the average number of pages viewed per session

Goals and Conversions

• Hide Goals
  
• All Goals
  
• Specific Goals that appear in the list based on the goals you've set in your Google Analytics account.

• All Sessions
• All Goals
• Specific Goals that appear in the list based on the goals you've set in your Google Analytics account(items shown here are examples).

Select Currency type from the list of world currencies. If the currency you have set up in Google doesn't pass correctly through Google Analytics to Rank Ranger, you can change the currency symbol with this setting.

Additional Filters

• Segment: select from the list of Google Analytics built-in segments or custom segments you have created to isolate subsets of data.
• Search Type, select one:
• All
• Organic
• Paid
• Organic & Paid
• Exclude Organic
• Exclude Paid
• Set a Custom Filter: refer to Google's Metric Filter and Dimension Filter support documentation