Documentation > Organic Search > Bing Webmaster Tools

Bing Webmaster Tools Search Keywords

The Bing Webmaster Tools Search Keywords report displays a combination graph and table detailing a site's Bing search performance. Keywords with the corresponding number of Impressions, Clicks, Click-thru-Rate, Average Click Position, and Average Appearance Position in Bing search display in a sortable table. The multi-axis graph charts the search metrics for each date.

Data provided in this report is without filters, so it displays all Search, all Locations and all Traffic queries. Please note that there can be a delay of approximately 3 days between the time that Bing compiles and releases this data via their API. Please note that Bing's data storage policy restricts data history to 6 months.

Important! To view this report Bing Webmaster Tools must be configured correctly, please refer to Rank Ranger's Bing integration documentation.

Screenshots

Bing Webmaster Tools Search Keywords report

Bing Search Keywords Graph

While viewing the graph, you can hover over any point to view the number of Clicks, Impressions, and Click Through Rate for a specific date. If you have added Notes or Events to the campaign, they display with the colored background you selected and can be hovered over to read the message.

Bing Keyword Traffic Statistics Table

In this traffic statistics table, you are presented with data for each keyword that a Bing user queried that caused the tracked site to display in the search engine results. While viewing the report, you can click the arrows at the top of the Impressions, Clicks, CTR, Avg. Click Position, and Avg. Appearance Position columns to change the sort to ascending or descending order. You can also click the Add Keyword button to add the keyword to the campaign and begin rank tracking.

About the Page Metrics

Impressions: the number of times the page appeared in search results
Clicks: clicks that were directly from search results
CTR: the click-through-rate (percentage of impressions that resulted in clicks)
Avg. Click Position: the average position the page was in when the link was clicked
Avg. Appearance Position: the average search result position for the page

Report Options

Date:

Select a report date range (the system default is the past 30 days)

General Settings:

Create a Custom Report Title to be displayed above the chart.
Show/Hide the Google Algorithm changes within the graph
Show/Hide Notes or Add Note
Select the number of Results you want to view per page.

Click the Apply Changes button to display the report.

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

Select the PDF Report that you want the report or graph added to

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

Daily reports default to the last day of the selected period
Weekly and monthly reports default to 1 month of data

To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.

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