Use Friendly Name Tag on Landing page campaign settings
Access all the Competitors URLs listed in Campaign Settings > Websites
In the Campaign Settings > Landing Pages screen to display a Friendly Name description of Website URLs:
- URL Address: enter the full URL, e.g., play.google.com/store/apps/details?id=com.airbnb.android
- Enter Tag: enter a Tag / Friendly Name as you want it displayed in the report, e.g. Airbnb
Competitor Rank Comparison Report Example
The settings in the Landing Page Tags above are reflected in this Competitor Rank Comparison Report example
The Competitor Websites option is located in the Report Options > Websites section where either All or some could be selected for the report