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Daily Rank Distribution



The Daily Rank Distribution graph provides an analysis that visually demonstrates keyword traffic performance.  Filters allow you to show or hide any of the keyword rank position options.

The default settings include all keywords in the campaign, but you can also filter the report for a specific keyword group (by using tags), and for all or specific search engine(s) those keywords are being tracked on.
Daily Keyword Rank Distribution Graph
 

Color Customization

             
 
Daily Rank Distribution Graph in Marketing Dashboard
When adding a Rank Distribution Graph to your marketing dashboard, you have the option to select specific colors for the various traffic levels to compliment your design. 

Rank Distribution matches Marketing Dashboard

Choose from the Color Palette or Enter a Color Number
In Report Options > Display settings, click the color block corresponding to a label and select a color from the palette or enter a color number. Click the Select button and continue until all colors are as you want them and then click the Apply Changes button at the bottom of the side bar. 

rank distribution color palette


Report Options

 
Select a custom Date Range

Date:

  • Select a report date range
Display Settings

Display Settings:

  • Custom Report Title (optional): enter a title to display at the top of your report
  • Display or hide specfic Keyword Rank positions:
    • Heavy Traffic 1 - 3
    • Good Traffic 4 - 10
    • Moderate Traffic 11 - 20
    • Potential Traffic 21 - 50
    • Optimizing 50+
    • No Rank Value (keyword not ranking within the maximum supported results tracked by each search engine - refer to our current list of supported search engines and rank depth for additional information). 
  • Click a label's color and select any color in the palette or enter a color number, and click the Select button.
    When finished selecting colors and other Report Options, click the Apply Changes button at the bottom of the sidebar.

    Change graph colors


  • Display or hide Google Algorithm Change indicator (displays on graph as a red bar and can be hovered-over for details).
  • Display or hide Notes (learn more)
Keyword Tags

Keyword Tags

  • Select the Tags for which you want data included in the graph
Select a Domain URL

Websites:

  • Select the Domain for which you want data to be included in the graph
Select a Search Engine

Search Engines:

  • Select the Search Engine(s) you want data generated from in the graph.

Note: selecting more than one search engine will add each search engine's results together. For example, if a keyword is ranked #1 on Google (USA), #3 on Bing and #8 on Yahoo, that keyword will be counted twice in the Heavy Traffic (1-3) results and once in the Good Traffic (4 - 10) results.

Click the Apply Changes button


 

Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Daily Rank Distribution

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Daily Rank Distribution.

Date



Expand the Date Options section and in the Show Report date of the last field type in the number of periods to be displayed in the report

In the next field select one of the following options:
  • days
  • weeks
  • months
  • years
In the data ending on field select one of the following options:
  • first day
  • last day
  • or a specific day of the month
  • or a specific day of the week (when weekly reports are selected)
In the of field select one of the following options:
  • this
  • last
In the next field select one of the following options:
  • week
  • month
The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:
  • last day of last month
  • 1st of this month
  • last day of last week
If the report is scheduled to be sent every Monday, then the following example would be invalid:
  • Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).
If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:
  • last day of this month (because it's only the 1st day of the month the report is being sent)
Display Settings

Display



Custom Report Title (optional): Displays across the top of the report section.

Display metrics by moving the slider to the right of each selection. 
  • Heavy Traffic 1 - 3
  • Good Traffic 4 - 10
  • Moderate Traffic 11 - 20
  • Potential Traffic 21 - 50
  • Optimizing 50+
  • No Rank Value (keyword not ranking within the maximum supported results tracked by each search engine - refer to our current list of supported search engines and rank depth for additional information).
General
Select to Show or Hide Google Algorithm Change indicator (displays on graph as a red bar and can be hovered-over for details).

Notes
Display Notes by moving the slider to the right.

Tags



Filter the report by Keyword Tags by selecting specific tags 

Websites



Select the Domain from the menu to be displayed in the report.

Search Engines



Select the Search Engine(s) you want data generated from in the graph.

Note: selecting more than one search engine will add each search engine's results together. For example, if a keyword is ranked #1 on Google (USA), #3 on Bing and #8 on Yahoo, that keyword will be counted twice in the Heavy Traffic (1-3) results and once in the Good Traffic (4 - 10) results.


Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options




Add to Client Dashboard


Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

report options

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.


Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

access permissions to client dashboard


Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.


Rank Position Stats Insight Graph

If you want to share rank position statistics in a colorful way in dashboards and PDF reports, you can create a custom Insight Graph using the Rank > Rank Position Stats metric. In this example, rank position trend for one website is demonstrated. 


Insight Graph with rank position distribution


In an Insight Graph, add a Metric and name it, then select:
  • Data Source: Rank
  • Metric: Keyword Position Stats
  • Domain: select a website
  • Search Engine: select a search engine
  • Keyword Tags: select tags to filter the report data (optional)
  • Count Type: select from the list of available rank positions
  • Frequency: select Daily, Weekly, or Monthly

Keyword Position Stats settings



Color Palette
Click the color block that displays to the left of the metric name you entered and select the color that you want displayed in the graph 

color palette


Chart Display Settings
  • Select a Chart Type. If you want a graph similar to the example above, then select Chart Type: Column.
  • Show or hide Markers (shapes, usually used for line charts) and Labels (the metric numbers), and if shown, then select the size and type. 
  • Set the Date Range and Axis
  • Click the Save button
Learn more about Metric Display Settings and Date Settings.
Insight Graph Display Settings


Top 10 Competitor Rankings Graph
Utilizing the Line chart type, this Insight Graph displays the number of top 10 rankings for a site and its competitors, trending over a 3 month period. Hovering over any point on the graph reveals the number of top 10 positions for the site vs. the competitor sites.
             
Top 10 competitor rankings




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