Documentation > Organic Search > Rank Tracker

Search Engines Report

The Search Engine report provides a complete data summary of search engine results, organized by keyword or domain for ease in comparing results with those of the competition.

This report is similar to the Rank Tracker Dashboard, but with 2 unique feature differences:

Search traffic visits for keywords are included, if your campaign is connected to a Google Analytics account.
All Search Engines (if selected in the report options) are displayed in one table side-by-side instead of separate tables for each search engine.

Search Engines Report in marketing dashboard

Reports & Tools > Organic Search > Rank Tracking > Rank Tracker

Single Domain View

In Single Domain View, the rank for the selected search engines is displayed for the primary website being tracked in the campaign. The report has options to show or hide most columns, and sort by the data type you prefer. You can also click the funnel icon at the top of the table and filter the data.

Competitive View

In Competitive View mode, any or all of the campaign's tracked competitor URLs can be viewed and compared to the primary domain.

In this example, in addition to the Domain URL, Search Engine Name, Best Rank, Average Rank, Ahrefs Indexed Pages & Domain Backlinks columns, the option to highlight the primary domain has been set to Show, and makes it easier to identify the client's rank compared to the competition.

White Label Search Engines Reporting

Search Engines Report in Marketing Dashboard
The Search Engines report can be customized using a wide variety of report options and added to a white label Marketing Dashboard, Client Dashboard or scheduled PDF report.

In this example, Google Play Store rank metric widgets are followed by a text box that explains the SERP icons that display in the Search Engines report on the page. The report search funnel was expanded to filter the Average Rank column.

Search Engines report in web marketing dashboard

Report Options

	Date: Click the calendar icon to select the report date
	Display: Custom Report Title: (optional) enter a Title to display centered at the top of your report. This title will also display on your White Label PDF Reports; both in the bookmarked links and at the top of the report. Display General Columns: Search Engine Name displays the name of the Search Engine Rank Date Website (URL) per row. Keyword Tags (to display only specific tags, use the tag filter in the Filters section of report options)
	Display Rank Columns: Best Rank: the highest rank the keyword achieved on the report date across all displayed search engines Worst Rank: lowest rank the keyword reached on the report date across all displayed search engines Common Rank: the rank that repeats the most across all the displayed search engines for the keyword on the report date, and the percentage of the search engines that rank represents Average Rank: the keyword's average rank on the report date across all the displayed search engines Display SERP Icons: SERP Features icons for each Google search engine Visit our Visual Guide to Google SERP Features to learn more Display Keyword Metrics Columns: Avg. Monthly Volume: the average number of times people have searched for this exact keyword PPC Competition: represents a domain's ranking based on the number of advertisers bidding on each keyword. Hover over the High/Medium/Low result for actual percentage.
	Display Domain Metric Columns: Majestic: Indexed Pages is the domain's total number of pages indexed by Majestic Majestic: Domain Backlinks is the domain's total number of backlinks reported by Majestic Majestic: Citation Flow is a Majestic SEO flow metric, which is weighted by the number of citations to a given URL, or Domain Majestic: Trust Flow is a Majestic SEO flow metric, which is weighted by the number of clicks from a seed set of trusted sites to a given URL, or Domain. Ahrefs: Indexed Pages is the domain's total number of pages indexed by Ahrefs Ahrefs: Domain Backlinks is the domain's total number of backlinks reported by Ahrefs
	Sort and Group: Sort Field: select the field you want the report to be sorted by Sort Direction: select the sort direction Group by Domains, Keywords or Tags determines the content of each table
	Filters: Show: All (No Filter), Positive & Negative Changes, Only Positive Rank Change, Only Negative Rank Change, Positive & No Rank Change, Negative & No Rank Change, or No Rank Change Compare to Previous: Day, Week or Month For: select the Search Engine that the Rank Change Filters should be applied to
	Keywords: Select the keyword(s) you want displayed in the report: use the All or None link, or check the box beside each keyword Important: When you add keywords to a campaign you need to open Report Options and check the boxes beside the new keywords or click the Reset button to display all keywords in your report. The number of keywords currently included in your report displays directly below the report title where you'll find the words "Displaying # out of ## keywords" for your convenience. That calculation comes from the settings you select here.
	Keyword Tags: Show or Hide Keyword Tags in the report Select the Tag(s) to filter the report results by: use the All or None link for quick selection or individually check the boxes beside the keyword tags to be included in the report. Important: Refer to Tag Manager for more information about creating Keyword Tag Groups and Tag Options.
	Websites: Show or Hide the option to Highlight Primary URL (campaign domain) in the report. When viewing the report in Competitive View, setting this to display provides a visual highlight of the primary website's rank results. Select the website(s) to be displayed in the report: use the All or None link for quick selection, or check the boxes beside the individual sites.
	Search Engines: Select the search engines you want included in the report Use the up and down arrows to reorder the display of the search engines
	Analytics Settings: Show or Hide Analytics Visits (month) Show or Hide Analytics Visits (past 24 hours) Important! In order for data to display in these columns, the campaign must be connected to a Google Analytics account.

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

Select the PDF Report that you want the report or graph added to

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Search Engines Report

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:

report screen, then begin by clicking the Edit button corresponding to the report
PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Search Engines

	Date Expand the Date options In the Show Report data ending on field select one of the following options: first day last day or a specific day of the month or a specific day of the week (when weekly reports are selected) In the of field select one of the following options: this last In the next field select one of the following options: week month The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example: last day of last month 1st of this month last day of last week If the report is scheduled to be sent every Monday, then the following example would be invalid: Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred). If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid: last day of this month (because it's only the 1st day of the month the report is being sent)
	Display Custom Report Title (optional): displays across the top of the report section General Display a Date by moving the slider to the right. Display a Search Engine Name by moving the slider to the right. Display a Website by moving the slider to the right. Display a Keyword Tags by moving the slider to the right. Rank Display Current Rank by moving the slider to the right. Display a Best Rank by moving the slider to the right. Display a Worst Rank by moving the slider to the right. Display a Common Rank by moving the slider to the right. Display a Average Rank by moving the slider to the right. SERP Display a SERP Features Icons by moving the slider to the right.
	Keyword Display Average Monthly Volume by moving the slider to the right (learn more about Keyword Search Volume) Display PPC Competition by moving the slider to the right. Domain Display a Majestic: Indexed Pages by moving the slider to the right. Display a Majestic: Domain Backlinks by moving the slider to the right. Display Majestic: Citation Flow by moving the slider to the right. Display the Majestic: Trust Flow column by moving the slider to the right. Display a Ahrefs: Indexed Pages by moving the slider to the right. Display a Ahrefs: Domain Backlinks by moving the slider to the right.
	Sort Options: select the Sort Field that you prefer and the Sort Direction. Group By option: allows you to group by Domain (for viewing 1 table per keyword including competitor domains) and Keywords (for viewing 1 table with all keywords for 1 domain).
	Filters Filter results (optional) All (No Filter) Positive & Negative Changes: only keywords that have a positive or negative change will be displayed in the report. Only Positive Rank Change: only Keywords that have a positive rank change will be displayed in the report. Only Negative Rank Change: only Keywords that have a negative rank change will be displayed in the report. Positive & No Rank Change: only Keywords with a positive rank change or Keywords without a rank change will be displayed in the report. Negative & No Rank Change: only Keywords with a negative rank change or Keywords without a rank change will be displayed in the report. No Rank Change: only Keywords that have not changed rank will be displayed in the report. Compare to Previous: The previous day The same day in the previous week The same date in the previous month For: Select a Search Engine from the menu.
	Keywords Select the keyword(s) you want displayed in the report: use the All or None link, or check the box beside each keyword
	Tags Display Tags in a report column by moving the Show Keyword Tags slider to the right. Filter the report by Tags by selecting specific tags.
	Websites When choosing to display competitor domains in the report, you have the option to Highlight the Primary URL by moving the slider to the right. Select all or some of the Domains by adding or removing the check mark next to the Domain.
	Search Engines Select the Search Engines to display in the report. If multiple Search Engines are selected, you have the option to change the display order by clicking the arrow next to the Search Engine and dragging it into the desired order.
	Analytics Settings Display Analytics Visits (month) and Analytics Visits (24h) by moving the slider to the right. This requires campaign connection to a Google Analytics profile.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

Daily reports default to the last day of the selected period
Weekly and monthly reports default to 1 month of data

To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.

Marketing Dashboard Settings - Search Engines Report

Click the gear icon to access the report's settings, expand each section that you want to change, and click the Save button.

Date

Show or Hide the Date column
Select the day of the selected period to display report data for (this is based on the marketing dashboard date settings of either Fixed Periods or Date Selection, learn more...)

General Settings

Custom Report Title (optional): displays across the top of the report section
Group By option: allows you to group by Domain (for viewing 1 table per keyword including competitor domains) and Keywords (for viewing 1 table with all keywords for 1 domain).
Additional display columns can be included by toggling the your choices to "on".
Sort Options: select the Sort Field that you prefer and the Sort Direction.

Keywords
Select the keyword(s) you want displayed in the report: use the All or None link, or check the box beside each keyword

Keyword Tags

Show or Hide Keyword Tags in the report
Select specific Tag(s) to filter the report results by: use the All or None link for quick selection or individually check the boxes beside the keyword tags to be included in the report.

Important: Refer to Tag Manager for more information about creating Keyword Tag Groups and Tag Options.

Domains

Show or Hide the option to Highlight Primary URL (campaign domain) in the report. When viewing the report in Competitive View, setting this to Show provides a visual highlight of the primary website's rank results.
Select the website(s) to be displayed in the report: use the All or None link for quick selection, or check the boxes beside the individual sites.
To emulate the Competitive View that you see for this report in the user interface, select Group By Keywords, and show the Domain URL column in the General Settings section.

Search Engines

Select the search engines you want included in the report
Use the up and down arrows or drag to reorder the display of the search engines

Rank Change
Select rank change filters:

Show: All (No Filter), Positive & Negative Changes, Only Positive Rank Change, Only Negative Rank Change, Positive & No Rank Change, Negative & No Rank Change, or No Rank Change
Compare to Previous: Day, Week or Month
For: select the Search Engine that the Rank Change Filters should be applied to

Keyword Metrics

Show or Hide Google AdWords Average Monthly Volume
Show or Hide PPC Competition rating

Domain Metrics

Google Page Rank, and select Bar or Number display type
Majestic
Indexed Pages
Domain Backlinks
Citation Flow
Trust Flow
Ahrefs
Indexed Pages
Domain Backlinks

Analytics Settings

Show or Hide Analytics Visits (month)
Show or Hide Analytics Visits (past 24 hours)

Important! In order for data to display in these columns, the campaign must be connected to a Google Analytics account.

SERP Indicators
Show or Hide Google SERP Indicators (learn more about SERP Indicators)

Save Changes
Important! Click the Save button to apply the changes.

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button.

Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.

Rank Values Explained

The meaning of 100+, N/A, N/R, "-" and

The three moving dots

are an indicator that rank tracking is in progress for the keywords and you should check the report later in the day for results. We do the best we can to complete the rank tracking as early as possible every day, however, there are some factors that are beyond our control (e.g., search engine response rate).

Rank Tracker Dashboard displaying tracking in progress for the keywords "smart home technology" and "home security".

100+ is our system default for when our rank tracker did not find the keyword ranking for the primary domain within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information), and the search engine did return webpages on other domains with results for the keyword.

Rank Tracker Dashboard displaying 100+ as the rank result for several keywords. Options exist in the Account Settings > Theme & Localization screen to set no rank within tracked results as "100+", "N/A", "NR", or "-"

N/A means that the search engine did not return any result for the keyword, which most likely means that the keyword is not indexed by the search engine at all (e.g., the keyword "lawn mower Nome, Alaska").

N/A is also an account-wide option that can be selected in the Theme & Localization settings to represent no rank value (e.g., instead of 100+), other options include "NR", "-", or "100+". Please check your account settings before requesting assistance for a keyword that you are certain is indexed.

If you're using one of our rank reporting APIs, they return a dash "-" in the rank field when no value is available.

No Data Found

If your account is relatively new, and depending on several variables (number of keywords, number of search engines, date range, etc.), rank reports can take anywhere from a few minutes to a 8 hours until your first reports will display all of the data. In the case of a campaign that is a day or more old, incorrect campaign configuration can lead to empty reports as well. Clicking the Default Report Settings button usually resolves the issue.

Common causes for 'no data found' message:

Account is new and our rank tracker is gathering data
Invalid date range (e.g., the report start date is older than the campaign creation date)
Keyword / URL combination on report options was not found
within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information). Note that this is relevant only for rank reports and graphs.
Incomplete campaign setup (missing URL / Keywords / Search Engines / Authorized Connections)
Website is new and hasn't been indexed by search engines yet
Authorized connection to a third party data provider has expired or been configured incorrectly (refer to the third party integration or webmaster tool documentation)
Delays or outage of third party data provider (e.g., Google, Facebook, Twitter, etc.)

If keywords are missing completely from a rank report, there are 2 possibilities:

New keywords may have been added to the campaign, but not selected. Learn more...
The search engine did not return any result for the keyword on any domain. In some rank reports, Rank Ranger will not display keywords for which the search engine displays no results - meaning no results for any URL on the web. So if Google.com has results, but Google Mobile does not, you will see results for the keyword in the Google.com table, but the keyword will not display at all in the Google Mobile table. That is the way the system is designed because it needs a response from the search engine in order to record a number and when there is no response, then there is no number.

If you need assistance after reviewing and trying the options listed above, please contact our technical support team.

Campaign Keyword Limit

There is a maximum limit of 1000 keywords per campaign in order to ensure efficient report generation and convenient viewing. Adding more than 1000 keywords to a campaign will cause some functionality to be disabled.

If you need to track more than 1000 keywords for a site, then best practice is to create additional campaigns (e.g., separate them by keyword category, location, tags, etc.). If you have an Enterprise package, you can view rank performance data for multiple campaigns in the Portfolio Report and by using cross-campaign metrics in the Insight Graph and Single Metric Widgets.

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Search Engines Report

Reports & Tools > Organic Search > Rank Tracking > Rank Tracker

Single Domain View

Competitive View

White Label Search Engines Reporting

Report Options

Date:

Display:

Display General Columns:

Display Rank Columns:

Display SERP Icons:

Display Keyword Metrics Columns:

Display Domain Metric Columns:

Sort and Group:

Filters:

Keywords:

Keyword Tags:

Websites:

Search Engines:

Analytics Settings:

Add to PDF Report

PDF Report Settings - Search Engines Report

Date

Display

Filters

Keywords

Tags

Websites