Documentation > Organic Search > Reputation Management

Reputation Management Overview

If online reputation management is important to you, then consider a subscription to a custom Reputation Management plan. These plans include access to this report suite that helps you analyze positive and negative brand-related search results, and then monitor the progress of reputation management activities to improve brand sentiment.

Note: The Reputation Management report is an add-on product. Please email service@rankranger.com to request the add-on and for more information.
Note: The Reputation Management reports are supported for Google Desktop and Google Mobile search engines only.

Table of Contents

Reports & Tools > Organic Search > Rank Tracking > Reputation Management

Online Reputation Summary
For the tracked domain and keyword, the Overview report provides a:

Reputation Score is a weighted score based on the ranking positions of positive, neutral, and negative URLs for the requested date (the date selected in the date field).
6-Month Progress table with the top 10 search results domains, color-coded for positive, neutral, and negative brand impact
Monthly Progress (Score) is an addition to the Monthly Progress table, which displays the Score for each month. The summary of the Reputation Management score helps to analyze the historical data.
Sentiment Breakdown for the report date
30-day Trend Graph that is color-coded for positive, neutral, and negative brand impact, and includes the daily reputation score trend. Note that this data correlates to the campaign creation date (i.e., if the campaign was created 5 days ago, then only 5 dates will have data available in the graph)

The Reputation Management Monthly Progress Score is a score of the day of the month represented in the table. In most cases, the score is the data of the first of the month. However, the score also depends on the report date selected. For example, if the report date is March 4, then the score of the month of March will be for that date and all the prior months will display the data of the first of the months.
Hover over the Months (heading of the table) to see the date of the score.

Report Options

	Date Select a report date
	Display Settings Custom Report Title (optional): enter a title to display at the top of the report. When viewing the Overview report, you may enable or disable the display of Reputation Score, Monthly Progress table, Monthly Progress (Score), Sentiment Breakdown, or Last 30 Days Graph. The Monthly Progress Score is available only when the Monthly Progress option is turned ON. The results of the Monthly Progress Scores are displayed at the bottom of the Monthly Progress table once the toggle is turned ON. There is a Custom Reputation Management Scoring system available for the customer to define the desired values for Positive and Neutral results per position. Read a note in the next section.
	Filters The default settings for this report are Minimum Rank: 1 and Maximum Rank: 10, but you may change them to any logical minimum and maximum rank between 1 and 20 in order to display 20 rank position results in the table. Calculate to Maximum: turn OFF to leave the Reputation Score to be calculated only for the Top 10 results. Note: A Custom Reputation Management Scoring system is available in the Account Settings > Default Tool Settings. Once the Custom Reputation Management Scoring is Enabled and the values for Positive and Neutral are defined for each position then the calculation will be done base on the custom defined values. The score will be calculated by accumulating for each positive or neutral result its corresponding value and 0 in case the result is negative. Scroll down to Custom Reputation Management Score to read more.
	Keywords Click the arrow and select one Keyword
	Search Engines Select one Search Engine Click the Apply Changes button